Sunday, March 01, 2009

Similarity between Canon imagePROGRAF in large format inkjet printer and Hitachi PX inkjet printer in continuous inkjet printer

There are a few similar characteristics of between Canon imagePROGRAF large format inkjet printer (LFP) and Hitachi PX continuous inkjet printer (CIJ) in term of product marketing and positioning.

1. Late comers to the respective competing markets
Hitachi CIJ printer was introduced way after CIJ giant like Videojet, Imaje, Linx and Domino were dominating the industrial marking and coding market. Similarly, Canon large format printer was introduced decades after HP conquered the CAD and GIS market while Epson was so well-known in color proofing and photography market.

2. Versatility of the product in meeting multiple applications expectations
Hitachi uses the PB model to compete in 2 lines application while its PX-R model to compete with models like Videojet Excel 170i, Excel 2000, Excel UHS (Ultra High Speed) and to the extend of challenging the Videojet 43s, Videojet 46s as well as Videojet IPro and Videojet IPro XHS.

Canon iPF710 is competing with HP Designjet 500 series, HP Designjet T610, HP Designjet T1100 as well as HP Designjet 4000 until the launch of Canon iPF810 and iPF820 that cater for high end CAD market.

3. Challenging the market leaders
Hitachi inkjet printer has established its installed base where it become no.2 in most of the regions within 5 years and declared as no.1 in most of the region at this moment.

Canon imagePROGRAF large format inkjet printer is well-known with its printing speed and line accuracy. It has earned its reputation as well as registered remarkable market share in most of the regions. According to the market research information, Canon iPF large format printer is growing out pace the market size growth.

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